BUSINESS
& PORTFOLIO
STRATEGY

We uncover market opportunities and design optimized portfolio strategies for business growth.

Featured Solutions

What you get?

We own a set of qual/quant segmentation tools based on consumption moments, motivations and user profiles to manage portfolio & brand strategy.

What you get?

An understanding of how the brands in the portfolio work together, how to maximize efficiencies and market coverage, and how to capture unclaimed/vacant market spaces.

What you get?

An understanding of the brand’s potential to address new business opportunities through a depiction of its core proposition.

What you get?

Segmentation model that reflects each channel’s & key account’s role both for the company and the shopper that enables maximizing efficiencies.